THERE'S MORE TO TRANS THAN GENDER
OBERLAND developed a campaign for ACLU designed to highlight a broader spectrum of trans life than the transition process, by celebrating everyday moments of trans joy. “Trans Script” lets trans people tell their stories of love, parenting, and finding a home - each paired with lively and colorful animation to accentuate their unique story. Additionally, the ‘Trans Timeline’ website, which celebrates 50 years of the trans and non-binary community in the US, invited people to share their own stories of significant joy in their lives. To make this campaign, OBERLAND tapped a team of LGBTQ+ and non-binary artists and craftspeople from around the industry.
As a non-binary person, working on this initiative for the ACLU was simultaneously an incredibly rewarding process and an emotional one.
I worked on this project from the beginning, pitching multiple ideas to the ACLU that would showcase the full and multifaceted lives of transgender people.
The driving idea behind The Trans Scripts is that transgender people experience incredible emotions that can be too big to put into words, which is where animation came in.
I worked in tandem with Bee Grandinetti at HORNET to develop a visual langue for The Trans Scripts. We used multiple illustrators and animators to capture the individuality of each storyteller but tied the series together with color, type treatment, and story structure.