WATCH THE SPOTS
e.l.f. Stands for every eye, lip, and face.
In every boardroom.
In every boardroom.
Custom Billie Jean King Illustration + Basic Animation
THE GAME PLAN
e.l.f. came to OBERLAND to incorporate Billie Jean King into the Change the Board Game initiative (which was also home to the viral So Many Dicks campaign).
Off the back of the "A Better Board" video, we utilized Billie Jean King's outspoken activism to get even more facts to the e.l.f. community.
A day-long shoot in Los Angeles (production company: O-Positive) netted three unique social videos and a trailer.
Serving Facts became a key part of e.l.f. overall desire to highlight and empower legendary females in sports while also tying seamlessly into the Change the Board Game initiative.
SERVING FACTS WITH BILLIE JEAN KING WAS SHORTLISTED FOR THE 2024 CLIOS SPORTS AWARDS.
