Adriene was part of the core creative team behind “We Show Up,” the ACLU’s nationwide campaign built to unify their wide-ranging activism under one powerful message. With the organization fighting on so many fronts—from reproductive rights to racial justice—OBERLAND's task was to create a brand idea that held all of it without losing impact.
Adriene art-directed two of the eight-part video series - filming on-site in Tennessee and Alabama.
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Making it personal.
As an avid trans rights advocate and queer person,
this project allowed Adriene to bring in their own lived experience onto set. They connected with the subjects of the videos on a personal level, contributing to the authenticity of the videos.
this project allowed Adriene to bring in their own lived experience onto set. They connected with the subjects of the videos on a personal level, contributing to the authenticity of the videos.
