Step away from girls having to smile, from forced positivity, and from a 1-dimensional look at puberty. Girlology is about curiosity and support. It's about allowing girls (and their moms) to ask questions... doesn't matter if they are awkward, silly, or scary.
Girlology, a brand centered on moms and their daughters, tapped OBERLAND for a full-scale refresh—from visual identity to digital experience. Adriene acted as Sr. Art Director, updating the branding, redesigning the website, and concepting the brand’s first-ever video series. Beyond seven social shorts, a robust image library that captured Girlology’s tone was delivered.
