“Show Your(s)e.l.f.” is one of e.l.f.’s highest performance series, gaining tens of millions of views and impressions on SOCIAL. THe Video series amplifies the voices of people who are doing life their own way. Each episode highlights a different trailblazer, pairing candid conversation with high-energy visuals and e.l.f.’s signature attitude. It’s a celebration of authenticity that redefines how e.l.f. incorporates it's brand messaging into documentary content.
Adriene was on the original team that created the strategy and concept behind "Show Your(s)e.l.f." - turning a small one-off ask into an on-going 5-epsiode series. From picking the subjects of the videos to art directing on set and creating go-to-market assets, Adriene crafted the visual language of the series.
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YOUR(S)E.L.F.
IS TRIBECA X NOMINATED
YOUR(S)E.L.F.
IS TRIBECA X NOMINATED
In 2024, the “Show Your(s)e.l.f.” series made its mark at the Tribeca Film Festival, where e.l.f. became the first beauty brand in over a decade to be nominated. Festival audiences got an inside look at the making of the series straight from its diverse cast—each one bringing their own flavor of unapologetic self-expression to the screen. And in one standout installment, Amanda Nguyen literally took the story to new heights, heading to space and generating millions of impressions.
